Hey Everybody! Been awhile since I've been on here! Hope you all are doing well! My new market is keeping me busy as ever. Tons of opportunity. Many Motivated Sellers, but hard to find the ever-so-elusive "Motivated Buyer". If anybody has any tips on how to find this creature, do tell! J/K, I'll scope the forum for tips, as this has been discussed many times before The point of this posting is to build a list of as many REI-related keywords as possible. I was reading a competitor's ad the other day and the first couple paragraphs were pretty well written. As I kept reading, I noticed a steady decrease of consistency. His last couple paragraphs were a conglomerate of various keywords and phrases. He tried hard (I assume) to make it all make sense, but I can guarantee that any half-witted English/Grammar teacher would stamp a big fat F on his novella and request a parent/teacher conference. Anywhooo, this gave me an idea. People tend to stress the need to include as many keywords as possible (in an organized, respectable manner) in our ads with the intention of driving more traffic our way, hopefully resulting in more leads. While we could take the approach this fella did and try to morph them into a working paragraph, I was thinking of a way to simply include a keyword list at the bottom of every ad. As this would likely look tacky, there may be a way to hide the list by changing the font to blend in with the web site's background, say white for CL. Users would be able to see the list if they simply highlighted the text. We could also shrink the font to a microscopic level so it would be near impossible to read (and change font color, if desired). The keywords would still be searchable but would not be as "in your face" as regular type font. Also, freakishly small, hidden font wouldn't increase the size of your ad to the point that a user would be like "WTF, why is this ad so long while there's only one paragraph of text?" while scrolling to the bottom of the page. There also may be a way to guise the keywords in an embedded html format that is still searchable, yet not "visible" to the naked eye. I don't know, just ideas I've been kicking around the past couple days. I wanted to present the idea to you all to get your input. Any and all input is well appreciated I borrowed some words from the guy's ad and added a few more off the top of my head. I have a busy day tomorrow and didn't have time to add more to the list, so I'm going to give you what I have right now. There are other region-specific keywords we can tweak our own lists with (surrounding cities, neighborhoods, landmarks, etc.), but I just wanted to keep it as universal as possible. The list, in it's current form, is more geared towards Sellers. We need to find some to attact Buyers as well. In order to preserve the integrity of this initial list, I propose that as we post new keywords to simply add your words to a new posting, so that we don't have 6 different versions of the list floating around (I was a Quality Engineer in my former life, so consistency is a big part of what I do ). Once we've "finalized" the list, I'll compile them into a single file and will send it to you all. Let the games begin!!! "sell your home", "sell your house fast", "selling home", "sell house fast", "selling a house", "sell house for cash", "sell house", "sell my house", "for sale by owner", "FSBO", "stop foreclosure", "sell a house fast", "sell your house", "we buy houses for fast cash", "we buy houses", "we buy houses cash", "we buy houses fast", "save your credit", "save your equity", "bankruptcy", "paying cash for house", "homes for fast cash", "cash for homes", "buy homes for cash", "cash for your house", "rent to own", "buy a house", "buy your house", "buy my house", "lease to own", "lease option", "lease with option to buy", "save my equity", "cash out equity", "sell my home", "sell my house", "sell my house fast", "sell my home fast", "for rent", "for rent by owner", "FRBO", "save my credit", "preforeclosure", "pre-foreclosure", "pre foreclosure", "short sale", "tax sale", "probate sale", "divorce", "death in the family", "inherit", "take over payments", "owner financing", "creative financing", "relocate", "relocating", "relocation", "job relocation", "moving out of state", "absentee owner", "vacant", "vacancy", "tenant", "prequalified buyer", "pre qualified buyer", "pre-qualified buyer", "landlord", "land lord", "eviction", "evict", "evicting"