Marketing is trial and error ... no truer words spoken ..... MY marketing learning experience works like this: I go at it from a different angle ... for example I have a RTO home now that I’m marketing – STEP 1 - I sent out 25 - 5x8 post cards to folks that live next door or in the same general area as the RTO home I print Both sides of the cards the front with my information Name / Phone / Fax / Email etc then I print a large yellow sign with red text on it that says Rent to Own it looks just like my yard sign ... On the back it all verbiage ---> Do you know that almost every person would like to have a Son - Daughter - Sister - Brother - Aunt - Uncle – Relative or close Friend live in the same neighborhood as them ? Finding a home for them to live in as good of condition as yours is almost imposable! We think we have found just that property and in the very same area as you ! ( insert address here). This home qualifies for our Rent to Own Program . Our program makes it possible to move in with a small down payment. Please drive by then call ( insert phone # here) for more information…………….. STEP 2 Then I sent out 25 - 5x8 post cards to business in the same general area as the RTO home …. The front of the card looks the same as the ones before ….. the back changes to this à Do you know that almost every Business Owner / Manager would like to have its employees live close to the business? In fact it’s preferred that its best if the employees are with in walking distance! We think we have found just that Home and in the very same area as you ! ( insert address here). This home qualifies for our Rent to Own Program . Our program makes it possible to move in with a small down payment . Please share this with your Employees, then call ( insert phone # here) for more information. STEP 3 Then I sent out 25 - 5x8 post cards to Beauty Salons – Beauty Schools – Barbers- Nail Salons- Tanning Centers - I print Both sides of the cards the front with my information Name / Phone / Fax / Email etc then instead of the yellow sign I print a Clip art of paper money on the front --- the back changes to this àDo you have a Son - Daughter - Sister - Brother - Aunt - Uncle – Relative - Close Friend or Customer that would like a home of their own ? Maybe they have a bump or a hiccup on their credit report and a Home loan seems out of reach? We have a Home that qualifies for our Rent to Own Program ( insert address here) . Our program makes it possible to move in with a small down payment. Please share this with them, or call ( insert phone # here) for more information. Cost $38 for 75 5x8 Blank Cards [Wal-mart] 1.99 pk of 100 Mailing Labels [Wal-mart] 4.99 pk of 300 Ink [ www. inkkeepers.com ] 1.50 per cartg. Stamps [uSPS] 37.00 per 100 On average every 75 card mailing, returns me 25 new applications and endless phone calls
