Lydia 0 Report post Posted February 27, 2004 WOW! My radio ad has been on the air for 4 hours and I already have 5 calls. At least one of those doesn't sound too motivated, but I have 46 more spots to run between now and noon on Monday. And all I need is a part of a small profit deal to pay for it. payment is due in 90 days. Lydiahttp://www.cashbuyorsell.com Share this post Link to post Share on other sites
Mr Saint 0 Report post Posted February 28, 2004 That's pretty cool. I like radio. What kind of station is it, and how big? Share this post Link to post Share on other sites
Lydia 0 Report post Posted February 28, 2004 I ended up getting 6 calls in about 4 hours. It is a rhythm/blues station I had never heard of before a gal who works for the station flagged me down after seeing my "cash for houses" sign on my car. Don't know how big it is, but the guy at the stations told me not to worry about putting the area code in. Nobody outside the area code would be listening to it! I also want to run an ad on the local Christian station. I was thinking today that I might not want to do much more advertising. I do not want to run a newspaper ad (too many others are doing that), I also don't want to do "bandit signs" (they are really cracking down on them here!) Homevestors run a TV ad, but I don't know of anyone using radio. I am DELIGHTED with the results I have gotten so far. I pretty much used the "Ron LeGrand" model, and i used no music and my own voice. Might fine tune things later. Lydia Share this post Link to post Share on other sites
option8 0 Report post Posted February 28, 2004 This is great information! Thanks for posting the great results you are getting! Just one deal pays for this avenue...option8 Share this post Link to post Share on other sites
Adam King (MI) 1 Report post Posted February 28, 2004 Lydia,Uh huh, yup....that's right....you the...uh...wo' man! Very cool stuff!AdamPS We spent about that on expired listing a few weeks ago and received about 3 calls..ouch. Share this post Link to post Share on other sites
MichaelC 160 Report post Posted February 28, 2004 By the way, Lydia, I fancy myself a pretty smooth crooner. So, if you need any background vocals....... Share this post Link to post Share on other sites
pinkerton 0 Report post Posted March 1, 2004 Yeah, MC and I are really into Cole Porter. Mike P. The Legal Eagle ps--Congrats on what may be a very savy marketing move! Share this post Link to post Share on other sites
puls1234 0 Report post Posted March 2, 2004 Michael, What are your personal top 3 marketing methods that you use month in and month out? What are your 3 least favorite marketing methods? Pete Share this post Link to post Share on other sites
Lydia 0 Report post Posted March 2, 2004 Y'all are too much!!! I'm swamped with calls!!! some are situations I might can do something with, others, well....not quite what I was looking for. I'm overwhelmed! This is a GREAT marketing method. When I work through these leads, I think I'll run some spots on another station, different clientel, I expect. Lydia Share this post Link to post Share on other sites
pinkerton 0 Report post Posted March 3, 2004 Lydia, What geographic market are you in? Thanks, Mike P. The Legal Eagle Share this post Link to post Share on other sites
Lydia 0 Report post Posted March 3, 2004 Nashville, TN Lydia Share this post Link to post Share on other sites
Adam King (MI) 1 Report post Posted March 4, 2004 Lydia,I am closing a deal in Portland TN next week. And by the way, how's the ads doing? Have you gotten a lot of calls?Tell us, tell us, tell us!!!!!!!! Regards,Adam Share this post Link to post Share on other sites
Lydia 0 Report post Posted March 4, 2004 I got probably 20 calls where I have actually talked to people, and several other calls "hang-ups". I have a voicemail system, 24 hour, toll free (the one Conti and Finkel recommend), and I think I need to mention that in my regular voicemail. I intend to follow up with the hang-ups if I get around to it, but I imagine if people were serious, they'd leave their number or call back. I just bought some yellow page advertising today. I pulled some equity money out of my house and paid off my credit cards, so here I go running them up again! I have to say that the cheap and free advertising wasn't working. I'm still using the cheap and free stuff, but this is so much better. The yellow page ad will run in a display ad in Brentwood/franklin, and my name and number will also be in the Sumner County and that area (not sure where Portland is) and also in Lavergne/Smyrna. I have NO INTENTION of driving all over middle Tennessee, but I would be glad to pass on leads for a referral fee or a cut of the deal if it closes. That way other people who maybe can't afford pricey marketing can benefit from the money I have spent. Having motivated callers call YOU is so much better than cold calling people who want to sell immediately for cash at full retail price! I do think I'll be using some lease/options and/or straight options. Lydia Share this post Link to post Share on other sites
pinkerton 0 Report post Posted March 4, 2004 Well, MC, sure looks like Lydia got past the "Hatchling" stage very quickly, wouldn't you say? Mike P. Your Loyal Legal Eagle Share this post Link to post Share on other sites
Adam King (MI) 1 Report post Posted March 4, 2004 Lydia,First off, I agree with Mike P. Second, I have noticed the same thing with the 800#. I always put on my postcards/letters etc my direct line along with my 800# if they need to get with someone right away. And believe it or not, I don't think they're less motivated by not leaving a message. (Although sometimes it seems that way) People are usually just in a real emotional state when they call and just need to talk to someone. So answering your phone WILL get you more deals than an 800#. And yes, call the ones back that didn't leave a message.Just my two cents,Adam Share this post Link to post Share on other sites
