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randian

Initial email small or big?

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What's the best way to approach the initial email to a FSBO or FRBO? Real simple, just a quick one-line "would you be interested in a lease purchase?", and wait for a "maybe, please tell me more" response, or whole hog, with long pitch and a copy of "The Lease Purchase Advantage" attached?

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randian, my approach is always to keep the initial contact as brief and generic as possible. I find this increases the initial response rate. Then I follow up with my second email which is more detailed and includes that attachment. The second wave of replies, of course, is reduced. But that's the intent. To weed out the tire kickers.

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