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Chad533

Out of State Owner Marketing

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I have decided to go after owners who have a house in my market, live out of state and are in pre forclosure. Each house has at least 30% equity or more in it. I am thinking this would produce a pretty highly motivated market.

 

I was thinking of doing a direct mailing program. I have about 250 addresses. I was going to mail out postcards to all 250, wait about 3 weeks and resend the same card again, minus whatever responses, favorable or not, that I receive.

 

My question, what should I put on the postcards? I have seen some really great ideas of postcards from John Jackson, but those are geared towards people trying to sell their home. I am doing more of a "cold-postcard" approach. I am not sure how to say, " hey, sell me your house since you are in pre forclosure and don't even live in the home so probably don't care about the property" :D

 

My ideas so far are to mention:

*hassles of out of state property

*sell now to willing buyers

*generate a steady, monthly income

 

Any ideas of anything or examples of postcards and wording, etc. would be extremly helpful since this will be my first mailing. Also, any sites that have the cheapest printing and printing/mailing combo.

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Chad, don't overthink the process. Remember to keep it simple and that less is more. I aim for the lowest common denominator when dealing with the public, and if you get too wordy or fancy, your fancy brochure will go in the trash. Considering the average person has the attention span of a gnat, you've got to get their attention quickly. Just let them know what you can do to help them. The serious, motivated ones will respond, although you may need to hit them up several times before they do.

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