Hi everybody -
I'm just getting started with lease options and am ready to ramp up my marketing. I've used CL to successfully get contracts on two houses, but want to start working direct mail into the works.
I want to keep it really simple. I know John Jackson markets to listed properties, and I'd like to do the same. Basically, go through the MLS and send out a one-page professional letter to properties priced between $100K-$200K in top suburban zips. I would hand-sign each letter and hand-write each envelope.
I know that is more time-intensive, but it seems like the personal touch would facilitate a higher open rate. My goal would be to send out 50 letters every morning.
What do you think? It'd be 1,000 letters/month to my ideal targets. Cost would be about $550 total. I'd hit the exact same list the next month.