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Whats working these days?

marketing

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#1 justnicknb3

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Posted 02 July 2016 - 01:01 PM

Hey guys!

 

What type of marketing is bringing in the seller leads these days? Direct mail post cards? Flyers? Bandit signs? Any other form of marketing? What type of quantities do you send and what is the actual response/closed transaction rate?

 

Thanks

 



#2 MichaelC

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Posted 02 July 2016 - 08:33 PM

I've always said marketing is a function of one's time and financial budgets.  At the lower end of the spectrum you have email marketing.  It takes but minutes to send emails to FSBOs who are advertising online.  At the other end would be direct mailings.  More time consuming, more expensive, but more targeted, as well.  Dropping $1,500 on a campaign might sound expensive, but getting even but one deal as a result will pay for that ten times over.


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