pilot76180 51 Report post Posted May 20, 2011 I always use a tri-fold brochure, but I decided to see if I could spend 3 minutes putting together a postcard that would attract buyers. I put a really crappy one together, and I'm sending out 500 of them next week, and will track the calls for 2 weeks. I'll put a better one together and try to post it here as well.sample_of_postcard.pdf Share this post Link to post Share on other sites
lhenley 8 Report post Posted May 20, 2011 Thanks John, Let us know what the response is. Lynn (FL) Share this post Link to post Share on other sites
MichaelC 160 Report post Posted May 20, 2011 For a quickie, that's pretty good, John. With regards to printing and postage costs, how does it compare to your tri-fold? Same target market, I assume? Share this post Link to post Share on other sites
pilot76180 51 Report post Posted May 20, 2011 The postcards are about .10 each for 5.5 x 8.5 cards, so they are pretty big postcards. The postage will be the same I believe at about .25 each I believe. I'm going to target specific areas as I roll the postcards out so I can see which has the best result.The tri-fold cost about the same to produce, but I'll eventually do a 1-2 punch, with tri-folds going out, then a week or 2 later hit the exact same addresses with a postcard. Share this post Link to post Share on other sites
speedingpenguin 19 Report post Posted May 20, 2011 oooohh. Nice. I like it. Mind if I swipe some of the copy and test my own variation? 8-) Share this post Link to post Share on other sites
pilot76180 51 Report post Posted May 20, 2011 oooohh. Nice. I like it. Mind if I swipe some of the copy and test my own variation? 8-) That's actually why I put it up. Just don't use my logo dude!!!...or my telephone number.... HA!I am fully aware that my creative level far surpasses that of most of the human race. So, if I can provide just one thing to help this world go round, it's to spend all of 3 minutes of my valuable time writing content for a dinky little postcard.... I hope you become wealthy beyond your dreams by tapping into my creativity... I'll post the next one when it's done in a week or so. 1 Share this post Link to post Share on other sites
speedingpenguin 19 Report post Posted May 20, 2011 If these postcards work, I'll build a John Jackson shrine on my desk and pray to it whenever I need inspiration or a creative idea, how bout that? Share this post Link to post Share on other sites
Mastamike6 1 Report post Posted May 20, 2011 Care to share a copy of the trifold as well? Do you change up the message on the brochure and postcard, or are you hitting them with the same message two times just to drive it home? Share this post Link to post Share on other sites
<Steve> 82 Report post Posted May 21, 2011 Here is a post card I use on second or third mailings. I also use it when driving a neighborhood and see a FSBO sign, I stick it on the mail box. The other side will have the L/O advantages for the driving neighborhood cards. This card is either why I do get calls or don't get calls. I have gotten deals off it. It's simple and a cross between a yellow letter, bandit sign and we buy houses verbage leaving them begging for more info. The name and number has been changed to protect "my innocence." Post_Card_Graphic2.pdf 1 Share this post Link to post Share on other sites
lhenley 8 Report post Posted May 21, 2011 Steve, What's on the other side for the ones you mail? Lynn (FL) Share this post Link to post Share on other sites
<Steve> 82 Report post Posted May 21, 2011 Lynn- Just the address & my logo. I get more of a responce when sticking it to mail boxes. But I don't push hard with direct mail marketing either. Post_Card_Address.pdf I think the post cards like John's that briefly give the advantages have a better responce rate, from the calls I have received anyway. But sometimes less is more. Share this post Link to post Share on other sites
pilot76180 51 Report post Posted May 21, 2011 If these postcards work, I'll build a John Jackson shrine on my desk and pray to it whenever I need inspiration or a creative idea, how bout that?You don't have one already??? Odd...... Share this post Link to post Share on other sites
pilot76180 51 Report post Posted May 21, 2011 Lynn- Just the address & my logo. I get more of a responce when sticking it to mail boxes. But I don't push hard with direct mail marketing either. Post_Card_Address.pdf I think the post cards like John's that briefly give the advantages have a better responce rate, from the calls I have received anyway. But sometimes less is more. What if their last name isn't Seller? Share this post Link to post Share on other sites
pilot76180 51 Report post Posted May 21, 2011 just had a lady in...I forgot...somewhere...design a card for me and she just sent a quick mock up and it looks really good I think!I'll load it here and get you all her info if you want it.Lease_to_Buy_postcard_option2_.pdf Share this post Link to post Share on other sites
MichaelC 160 Report post Posted May 21, 2011 That is very good! This "woman", is this the same one you introduced to me in the alley in Fort Worth? Or the cross-dresser in Atlanta? 1 Share this post Link to post Share on other sites