I thought I would share with the board something has been working really well for me lately. As you know if you have been reading my posts - I am big on talking to the seller as quickly as possible - whether it's cold calling or giving your phone number on the first email to the seller. I think it's really important to get the sellers on the phone as soon as possible. Don't let them go to a voice mail system. Don't let them go to an operator who will ask them a bunch of questions and then send you a message. Don't send them to a website. Don't play email tag. Get the point?
After talking to a seller about Lease Purchasing and towards the end of our conversation, I usually ask them if they would like me to email them some more information about my company and lease purchasing. They usually say yes. I then tell them I will send them an email right away and ask them if it would be alright if I call them back tomorrow after they have had a chance to review the email. They always say yes. Very simple & non-confrontational. You could do the same thing with a physical letter instead of an email.
Just yesterday, I did this & to my surprise, a seller signed my option contract and faxed it back to me within 45 minutes! I was only on the phone with him for 15 minutes! Anyway... here is the email I send out after my initial conversation. Feel free to tweak it and use it anyway you want. It's real simple & basic, but it has worked really well for me.
Remember to call them back the next day like you said you would!
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Ken,
It was a pleasure talking to you today about doing a Lease Purchase on the house in on Redbud. Here is some more information on our unique Lease Purchase program.
* With a Lease Purchase, we can give you full price for your home without having to pay any Realtor commissions.
* Our services cost you nothing. We get paid from the tenant-buyer - when we find one. Our fee will be built in the purchase price of the home. 100% of the rent goes to you every month.
* Most of our tenant-buyers typically get approved for financing in 6-12 months.
* We have over 2,500 tenant-buyers in our database of buyers. It usually only takes us 1-3 weeks to find a well qualified tenant-buyer.
* You can cancel our agreement anytime. We want you to sell or rent your house as quickly as possible. So go ahead, continue advertising it or list it with a Realtor. If you sell it or lease it before we do, you owe us nothing.
* We have been doing Lease Purchasing for years. We have very "pro-seller" Lease Purchase contracts.
* Our tenant-buyers are responsible for all the day-to-day maintenance and repairs. A tenant-buyer typically takes better care of a home than a regular tenant would since they are trying to purchase the home. They tend to have more of a home owner's mindset.
* We don't just put a tenant-buyer in your home and then walk away. We continue to work with them and help them improve their credit throughout the entire Lease Purchase period. We even pay for the credit repair and we report their rent to the major credit bureaus.
* If you ever have to evict our tenant-buyer, we will pay for the eviction attorney's costs and help you find another tenant-buyer at no cost to you.
* You can learn more about us on our website here (http://www.YourWebsite.com)
Bottom line - we can save you money, sell your house faster, and get you full price.
Attached to this email is our simple Option Agreement, and it's all we need to get started. We can only take on a limited number of homes every month, so please send this back to us as soon as you can. Once you fax this back to us, we can start advertising your house immediately. Remember, this agreement is non-exclusive. You can cancel it at anytime, and you can continue advertising the house on your own.
Please call me after you have reviewed this information & I can answer any questions you may have.
Thank you!
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PS - Here is a testimonial that we recently received from a very satisfied client:
"Before Joe’s company helped me, I had no idea what "Lease Purchase” meant. The more I learned the more I understood that this was a great option for me. The process was simple, clearly laid out, and only 3 weeks into the offering, we had 5 applications and two serious applicants. We closed with a great candidate 4 weeks after the sign went in the yard. In today’s economy, this was a great option for me and I have provided a great home to a great candidate who may otherwise had to rent an apartment. I moved the property much faster than I would have through a traditional buy/sell transaction, and avoided paying a Realtor commission. This was an all around win-win.” (name, city, state)