Six calls in a day isn't too shabby, either. Granted, messages were not left. Some folks just have an aversion to leaving their phone number all around. Others may just be tire kickers and did you a favor by letting you know upfront they aren't serious. Those who are will call back.
In the meantime, diversification and aggressiveness are the rules to apply when marketing the property. Agreed, newspaper ads can be costly. I know you have a sign on the property. Does that sign also have one of those information tubes hanging from it? You know, the tube where you can put in flyers which describe the property and the deal? You might want to try that, Troy.
Flyers around the area are a very effective means of moving the property, too. Try posting them in local apartment complexes. Many renters want out. You might be able to provide them with that.
Are there any large employers in the area? Perhaps there is an employee lounge you can post a flyer, or a company relocation office you can call.
Additional signs around the neighborhood might also prove beneficial.
Last, but not least, word of mouth. Tell everyone and anyone about the great deal you have. Somebody knows someone who needs to move. Do you know any local mortgage brokers? They usually have a list of applicants who cannot qualify presently. A Rent to Own fits their needs. You get a tenant/buyer today. The mortgage broker gets to write a loan in a year. Win/Win. Same approach with any Realtors you may know. They toss you a lead of someone who can't buy today. Along the way, you tip them off to homeowners who you can't help and who really need to speak with a Realtor. They get the listing. Again, Win/Win.
Another idea was posted
here, by member Option8.
moneynfast, that $500 had to be returned. The law varies from state to state, of course. Generally, the owner or landlord is required to return the deposit minus any expenses or damages that said owner or landlord incurred as a result of the tenant changing their mind. With a two hour time period, I'd think the expenses and damages would be difficult to prove. My advice would be to return the money and move on to someone who wants to be there.