BEV! 0 Report post Posted June 14, 2007 I have posted this on the Panamanian board as well few weeks ago and now I'm sharing it here as well If you don't already know about this free online tool called "Emotional Marketing Value Headline Analyzer", well here it is.I wasn't getting much replies to my RTO ads for a long time and when I tried this lil' toy online, I started getting lots of serious prospects and closed on a couple of RTO's Believe it, or not, this tool really helped me make $$$Is all in the heading of our ads (this part will either make or break the deal) Try It Here and see for yourself!!You can thank me later BEV! Share this post Link to post Share on other sites
Jason (AL) 1 Report post Posted June 14, 2007 Neato! I got a 38.46% my 1st time.I slapped this into the analyzer:Want to sell? Call an agent.Need to sell? Call us.xxx-xxx-xxxxBamaHouseBuyers.com--considered a professional copywriter by their standards, andfell into the Spiritual category... Your headline carries words that have a predominantly Spiritual appeal. Words that resonate with Spiritual impact are the smallest number of words in the language. AMI research has found that Spiritual impact words carry the strongest potential for influence and often appeal to people at a very deep emotional level. Words with Spiritual impact are best used with people and businesses desiring to make an appeal to some aspect of spirituality. This does not mean religion specifically, but any product or service that resonates with “spirituality” oriented markets are appropriate. The clergy, new age, health food and related markets all respond favorably to sales copy heavy with Spiritual impact content. Women and children also respond strongly to words in the Spiritual sphere. Marketing documents with strong Spiritual impact content can make for the most powerful presentations in the marketplac,e but must be used with considerable skill. What are some of your ads, Bev, that have worked for you? Share this post Link to post Share on other sites
Doug Pretorius (ON) 9 Report post Posted June 14, 2007 Very cool, Bev! I've just been testing out some headlines: "We buy houses above market value"50% EMVAppeal: Intellectual, Empathetic, and Spiritual "Do you need to sell your house?"57.14% EMVAppeal: Spiritual "We Buy Houses"33.33% EMVAppeal: Intellectual "Rent to Own"33.33% EMVAppeal: Spiritual "No Bank Qualifying"33.33%Appeal: Empathetic Share this post Link to post Share on other sites
Doug Pretorius (ON) 9 Report post Posted June 14, 2007 My best yet! Do you want to sell your house above market value?60% EMVSpiritual Share this post Link to post Share on other sites
Doug Pretorius (ON) 9 Report post Posted June 14, 2007 Family needs three bedroom home to lease.100% EMVIntellectual Share this post Link to post Share on other sites
BEV! 0 Report post Posted June 15, 2007 Awesome Doug!!Is a good idea the way you're trying it, by using different high impact phrases, try them all You can always use these phrases on your web pages, key words, etc. Jason,Neato!What are some of your ads, Bev, that have worked for you?Before this toy, I was using boring phrases like.. "Rent to own home" ... "Rent With Option To Buy" bla bla After I found out about this tool, I came up with attractive headlines like... "Free Rent Opportunity" (133%) "Free Rent" I placed these headlines on FRBO places online (it closed me 2 deals so far ) BEV! Share this post Link to post Share on other sites
Jason (AL) 1 Report post Posted June 15, 2007 Free Rent? How's that? Share this post Link to post Share on other sites
Doug Pretorius (ON) 9 Report post Posted June 15, 2007 WOW no wonder that line gets such a high rating, the word "opportunity" by itself gets 300%! Share this post Link to post Share on other sites
BEV! 0 Report post Posted June 15, 2007 Free Rent?How's that?I give 100% credit Yes, the market allows it and still room for more! Share this post Link to post Share on other sites
BEV! 0 Report post Posted June 15, 2007 WOW no wonder that line gets such a high rating, the word "opportunity" by itself gets 300%!The shorter the phrase, the HIGHER the rating Share this post Link to post Share on other sites
Doug Pretorius (ON) 9 Report post Posted June 15, 2007 I haven't seen any other words that get more than 100% by themselves. Share this post Link to post Share on other sites
BEV! 0 Report post Posted June 15, 2007 I haven't seen any other words that get more than 100% by themselves.One of my favorite words which I "always" use in my emails to FRBO is over 100%.. .. Fill your vacancies FAST with "Quality" Tenants... (can you guess which word it is? ) BEV! Share this post Link to post Share on other sites
Jason (AL) 1 Report post Posted June 15, 2007 Fill your vacancies FAST with "Quality" TenantsDo you use this in the subject line of your emails, or is itstrategically placed within the email itself? can you guess which word it is? Boobies? Share this post Link to post Share on other sites
BEV! 0 Report post Posted June 15, 2007 Fill your vacancies FAST with "Quality" TenantsDo you use this in the subject line of your emails, or is it strategically placed within the email itself?I place it at the end of the email.. If I put it on the subject of the email it may sound like I'm a property management which is not the impression I want to give But it can also be used in biz cards, flyers, web page..etc. BEV!PS. Are u a father yet? If so, happy early father's day, sweetie Share this post Link to post Share on other sites
Jason (AL) 1 Report post Posted June 15, 2007 Are u a father yet? Not that I know of. Thanks anyway though. Share this post Link to post Share on other sites
